PRESS

Digital sculpture by Jon Emony in collaboration with the Ukrainian creatives

Team of Ukraine is the Centre of My Universe has introduced the innovative collaboration of BMW Ukraine with the legendary art-director and digital artist - Jon Emmony that created his own vision of BMW Concept i4 in a short video. John Emmony paid special attention to certain design elements of the car. Its shapes, lines, and textures are transformed into surreal, abstract sculptures, translating it all into the space of digital art. Adding artificial intelligence algorithms to the video creation process further blurs the lines between art and reality, creating a dreamy stream of visual images.

Digital sculpture by Jon Emony
Digital sculpture by Jon Emony

Modern digital art is a pure expression of bold ideas, impressive images, and innovative thinking. Like the electric car BMW Concept i4, it creates the future. Combining them together in dynamic interaction, we open the space for experiments and unique visions that inspire touching discoveries, bold attempts, and overcoming obstacles and fear of being yourself.

In this video, John Emmony paid special attention to certain design elements of the car. Its shapes, lines, and textures are transformed into surreal, abstract sculptures, translating it all into the space of digital art.

Adding artificial intelligence algorithms to the video creation process blurs the lines between art and reality, creating a dreamy stream of visuals.

Quote from Jon Emmony:

I reimagined the BMW i4 in this short film that explores the form and mood of the car in new ways. I created abstract digital sculptures that were inspired by shapes found within the car; including its iconic grill and the flowing lines of the bodywork. These abstract sculptures were then paired with totally new visions of the car. By training an Artificial intelligence on both the 3D CAD model of the car and preexisting press imagery, the AI began to reinterpret and imagine its own version of the i4. The AI combined with digital 3D sculptures creates and enables a visual conversation. The car is a very future-facing symbol; demonstrating how we can harness new methods of thinking and creating - key themes I wanted to explore within the piece.

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